Hex & Reference
Specify colour three ways
Type a colour name like warm sage, enter an exact hex code like #E6DEC8, or upload a brand swatch image to set the backdrop.
Solid Color Product Shot
Replaces a product photo's background with a uniform solid color by name, hex code, or color reference image while keeping the product, edges and contact shadows intact.
- Input
- Product image · RequiredColor description · OptionalColor reference image · Optional
- Output
- Product image with a solid-color background × 1
What Solid Color Product Shot does to a product photo
Shooting products on physical colouredseamless paper locks you into one backdrop shade per studio setup. Solid Color Product Shot replaces a product photo's background with any uniform solid colour—specified by colour name, exact hex code, or a colour reference image—while keeping the product untouched, edges crisp, and natural contact shadows grounded on the surface:
· Exact hex, name, or reference colour: Match brand guidelines by typing a hex code, naming a shade, or uploading a swatch.
· Natural grounding shadows: Preserves realistic contact and cast shadows so the product never looks pasted on.
· Zero product alteration: Label typography, surface texture, and translucent or metallic edges stay intact.
Why use Solid Color Product Shot instead of a plain cutout
Built for brand-coloured e-commerce grids, seasonal campaigns, and tonal catalog cards.
Grounded Shadow
Contact shadows stay grounded
Unlike a flat PNG cutout dropped onto a coloured rectangle, the floor plane and soft contact shadow adapt naturally to the new backdrop.
Crisp Cutout
Clean edges on complex shapes
Handles glass bottles, fine pump nozzles, matte cosmetics, footwear, and curved hardware without halo fringes.
Solid Color Product Shot vs. Flat Cutouts on Coloured Fill Layers
What changes when the solid backdrop and contact shadow are resolved together.
Manual Cutout + Solid Fill Layer
- Dropping a transparent PNG onto a flat hex layer makes the product float in mid-air
- Original grey or white floor shadows look dirty and mismatched against a coloured background
- Translucent glass edges and metallic reflections carry colour spill from the old studio backdrop
- Painting realistic contact shadows by hand for 50 catalog SKUs takes hours of retouching
Virse Solid Color Product Shot
- Replaces the backdrop with your exact hex code, colour name, or reference swatch in one step
- Renders clean, natural contact and grounding shadows tinted harmoniously to the new surface
- Keeps the product's geometry, label text, and material finish 100% untouched
- Produces uniform tonal catalog grids across an entire product line in minutes
How to create a solid color product shot in four steps
Upload your product photo
Start with a clear photo of your product—shot on a desk, in a lightbox, or against an existing background.
Set the target solid colour
Enter a hex code (e.g. #D9E2DC), type a colour name (e.g. muted terracotta), or attach a colour reference image.
Note shadow or surface preference
Keep the default soft studio contact shadow or specify a crisp directional shadow on a matte seamless plane.
Generate and unify your catalog
Run the shot on your Virse canvas and apply the same hex code across your rest of the product line.
Copy-Ready Color Specs for Brand-Matched Product Grids
Supply your product photo along with a hex code or colour description so your entire collection shares a signature tonal backdrop:
· Pastel skincare collection grid: Uniform warm oat backdrop (#EFEAE2), soft diffused floor contact shadow, preserve frosted glass bottle edges.
· High-contrast sneaker drop card: Solid cobalt blue studio background (#1B3B8B), crisp grounding shadow under the rubber outsole, zero colour spill.
· Tonal beverage flavor lineup: Match background to uploaded peach swatch reference, clean seamless horizon, subtle natural base shadow.
Who uses Solid Color Product Shot
Brands and merchants building colour-coded product grids and social cards.
DTC & E-Commerce Brands
Replace plain white or mismatched supplier photos with signature brand-coloured collection grids for Shopify and lookbooks.
Performance & Social Marketers
Generate flavour- or colour-coded product cards in pastel, bold primary, or seasonal hex palettes for paid social ads.
Catalog & Retouching Studios
Standardize hundreds of SKU packshots onto uniform hex backdrops with consistent contact shadows in a fraction of the time.
What Solid Color Product Shot returns
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FAQ
Questions
How do I use this tool?
Fill in the inputs above, then open the tool in your Virse canvas. Review the parameters and start the tool when you are ready.
Can I provide reference images?
Yes. Use the image inputs above to attach the references requested by this tool.
Does opening the canvas start generation automatically?
No. Review the prefilled inputs in the canvas and start the tool when you are ready.
Can I revise the inputs?
Yes. Adjust the tool inputs in your canvas before starting another run.
How can I specify the exact background colour I need?
You can set the solid background colour in three ways: by typing a colour name, entering an exact hex code (such as #E8E0D5), or uploading a colour reference swatch image.
Is Virse's Solid Color Product Shot free to try?
Yes. New accounts start with 200 free credits and receive 50 daily refill credits (while the balance is below 200), so you can test solid-colour backdrops on your own packshots.
Use Solid Color Product Shot
Continue in your Virse canvas to review the inputs and run this tool.